Digital Transformation
A recipe for appliance’s brand digital success
Challenge
The appliance major was unable to provide a seamless online experience
As a growing brand it was extremely critical to communicate the USP of the brand ithrough different mediums and here the client was unable to establish a strong communication sequence
Approach
Creating brand value
By ensuring a seamless user experience and positive marketing is all about making the customer feel good and enhancing the brand value
Improving the customer experience
Using an online platform Cognitive Strategists created edcuation and experience for customers
Focussed on increasing sales
Once the brand value was communicated and improved customer experince established sales was the an inevitable outcome
Aligning the strong appliance brand with its global business strategy
By aligning the strong appliance brand with its global business strategy we created a long-term plan of iterative improvement, gradually adding functionality to its site to delight customers across the world
Key Milestones
Newly responsive site
The newly responsive site can now be accessed on desktop, mobile or tablet, in over 5 language variants, with a continual roll-out programme that is helping expand company’s presence
Enhancements to the ecommerce experience
Further enhancements to the ecommerce experience include the ability for customers to register their products online, as well as find and share inspiration for recipes
Increase in visitor numbers
Since our involvement the company has seen visitor numbers double, year-on-year
Service
Creating digital future today
A digital boutique that orchestrates and produces innovative, engaging experiences
Learn More
Connect with our expert team now
Get in Touch