Strategic Foresight
Always growth is important to any business and we are committed to achieve the same
Challenge
Growth Strategy for a Leading Exporter in Loose, High Quality Diamonds
Evaluate the potential of the domestic market to fulfill its demand and grow
Approach
Secondary Research
Conducted an in-depth secondary research to understand characteristics and trends in the diamond market in India and around the world
Interview
Interviewed the heads of several prominent diamond exporters, traders, dealers, cutter and polishers, retailers and end consumers to understand the working and demand drivers of each entity in the value chain
Profiled Competitors
Profiled potential and existing competitors to study their existing strategies employed
Defined role in the value chain
Defined the scope of the organisation and the role it should play in the value chain to be competitive in the future
Key Milestones
In-depth understanding of the market
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Competitor profiles were created
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Implementation Plan
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Service
Strategy that drives action
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