Strategic Foresight
Assessing Future Trends and Scenarios at an FMCG company
Challenge
Decentralized strategy development led to an isolated, short-term perspective on the future and misinterpretation of trends
The corporate group identified the need to evaluate portfolio allocation decisions and to review the business strategies and budgets of various business units.
Approach
Established a strategic program
The engagement was meant as a starting point for establishing an ongoing strategic diaglogue and a regular strategic foresight program
Researched
Cognitive Strategists used a structured process to synthesize perspectives from think tanks, leading university researchers, experts in relevant fields, market research, and publications
Assessed potential impact
Assessed potential impact on customer segments, business strategy, technology strategy, innovation, risk management, geographic and regional positioning, and business portfolio investments
Key Milestones
Perspective on the future
Our client obtained a more discriminating perspective on the future, avoiding short-sightedness and internal group-think by taking a more outside-in view of the business
Horizon expansion
Company’s planning horizon expanded with a contingency planning system in place
Framework and forward-thinking culture
Today, the company has a framework and forward-thinking culture capable of managing in a world of change and discontinuities
Service
Strategy that drives action
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