Creating successful thought leadership campaigns
We got people all over the world seeing clearly about a contact lens company, and positioned the brand as a thought leader in the process
Challenge
The company was unable to position itself as a thought leader in the contact lens space
Contact lens solutions provider, approached Cognitive Strategists to fuel a new thought leadership campaign with newsworthy insights for an international audience.
Approach
Surveying Contact lens
wearers in the targeted area we uncovered the surprising bad habits people all over the world have in common, and identified top myths about wearing contact lenses.
Key Milestones
Compiled information across markets
We compiled the most interesting information across all seven markets(targeted regions), in addition to highlighting key differences across demographics and region-specific results. We designed the report to help internal insights and PR teams navigate the findings and easily identify the most headline-worthy takeaways, to ensure successful thought leadership campaigns.
Service
Getting lay of the land forms the foundation
For critical business decisions in today’s fast changing market landscap. Cognitive ‘s success lies…
Learn More
Connect with our expert team now
Get in Touch