Digital Transformation
Designing inspiration for an architectural practice
Challenge
Absence of a digital presence
Tangent brings together architects, designers, engineers and urbanists to create incredible and inspirational places around the world, and they need an online experience that matches its output
Approach
Set up a workshop to understand Tangent’s culture
Cognitive’s Digital practice used its internal culture framework to assess Tangent’s culture and values
Identifying & creating an experience digitally
With tight deadlines, workshops were required to keep the focus on delivering an experience that would meet Tangent’s expectations
Communicating the Tangent brand digitally
Collaboration and an agile development approach allowed us to push the boundaries and build a bold, engaging and responsive site that truly represents the Tangent brand
The ultimate digital presence
Cognitive’s Digital practice created a website that’s not only visually stunning, but technically sophisticated. Beyond the visual experience, the site takes advantage of many of our design key features to create a multi-lingual website. The ability to create a ‘collection’ of favourite pages and share these with colleagues or clients has proved a particular highlight of this project
Key Milestones
Created a Website
Cognitive’s Digital practice created a website that’s not only visually stunning, but technically sophisticated
10% increase in engagement
Within weeks of the new site going live, Tangent saw a 10% increase in engagement
Mobile visits increase by over 50%
The fully responsive nature of the site has seen mobile visits increase by over 50% year on year
Service
Creating digital future today
A digital boutique that orchestrates and produces innovative, engaging experiences
Learn More
Connect with our expert team now
Get in Touch