Market Potential Study
Identify total market for English training and private education
Challenge
Client’s need
Client needed to identify the total market for English training and private education and define the market segments for business development roadmap planning. Other than understanding the consumers, competitive intelligence analysis was essential as well given the mushrooming of such service providers. To add to the challenge, client would like to study specific techniques and strategies of competitors, e.g. how report feedback on learners’ ability is provided to learners.
Approach
Multi-pronged approach
A multi-pronged approach was embarked on to achieve the stated objectives.
Internal interview
Internal interview with key staff
Desk research
Desk research on current policy, trend and competitors.
External interview
External interview with key decision maker/ influencer in training school and private schools
Key Milestones
Identify opportunities
The findings helped the client to identify the opportunities in different city tiers and segments.
Adjust products and business
The findings helped the client to adjust their products and business in the wake of new trends in the Indian education market. Awareness of brand was also a key issue to address to gain higher familiarity and trust among teachers, parents and students.
Service
Getting lay of the land forms the foundation
For critical business decisions in today’s fast changing market landscap. Cognitive’s success lies…
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